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Earlier this fall, LifeWise Health Plan of Oregon was thinking “outside of the box” by putting a surprise in a box! Together with LifeWise’s honorary Director of Health Inspiration, Ariana Kukors, LifeWise created a gift box with goggles, a certificate for free swim lessons (up to $100), a personalized letter from Ariana – a 2012 Olympian – and a chance to win a Splash Party with Ariana.
“We wanted to find a fun way to show our members that we are their health support partner, “ shared Amy Carter, LifeWise’s Sr. Marketing Manager. “And we decided encouraging youngsters from 5-13 years old was a great way to do that.”
Hundreds of families received reimbursement for their swimming lessons and last Saturday, Dec. 6, 21 contest winners and their families from around Oregon met at the Embassy Suites in downtown Portland. Kids and their parents splashed around in the hotel’s beautiful pool and were treated to a reception hosted by Ariana, where she fielded questions about:
One of the parents summed up the experience this way: “We count it such a privilege to have been a part of the whole thing. Wow…did we ever feel special, privileged and loved. Ariana had a message for us parents, too, and I know that my daughter came away with new inspiration for dreaming big in her own way. “